Search Engine Optimisation (SEO)
SEO is all about getting found online
Everyone wants to rank #1, for every important keyword. The trouble is, everyone else is trying to rank highly as well. The SEO landscape is very competitive. Good search engine ranking results come from a well thought out, long term SEO strategy. Short term or one off optimisation efforts will quite often fail to deliver the rewards you want.
Search engine optimisation is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimisations, they could have a noticeable impact on your site's user experience and performance in organic search results.
- Google’s Search Engine Optimization Starter Guide
A little understanding of SEO goes a long way
The best place to start with search engine optimisation is to gain a little understanding. It can be a confusing topic, full of jargon and can feel overwhelming at first. However, if you invest a little bit of time into SEO learning, your can make better decisions about your websites content direction. Your website will be much better off in the long run for this clear forward planning.
Taking stock of your current website SEO
Once you know what SEO is all about, you need to have a good look at your website and your sites content. Ask your self some questions:
- Is your site indexed in search engines?
- Can you find your site when you search for keywords
- Who else can you find? Who are your competitors?
This will give you a basic idea of where your website is at from a search engine optimisation point of view. It's important to set a baseline before making changes. You want to improve in areas where you are weak and build on the strengths you already have.
It's also helpful to have a look at your competitors who are displayed when you search for keyword phrases related to your business. Have a look at the style of site and what kinds of content they are using. It's not about copying them, but it can be helpful to give you ideas about what kinds of content work and could be added to your own website.
"Help Google find the best content to solve a users problem and you'll win at SEO"
When making a good SEO plan, content is king
Before making any changes you should make a plan. Start by asking yourself
- Do you know what keywords you want to target?
- Do you have a good content structure?
- Do you have relevant content on your site for those keywords?
- What content could you create that would be useful to your visitors (Blogs, Videos, Podcasts etc)?
- Can you create new content that is both relevant to your audience and targeted to your selected keywords?
Google is getting better at understanding your page like a human would. Websites with great original content are being rewarded with better search engine rankings. This makes sense if you think about it. Better, more relevant content gets more links from other websites, more shares on social media and engages your audience more. The better the Google search bots become at understanding your content this way, the more you need to consider writing helpful website content that your visitors will want to read.
It's also about Social Media Marketing
Getting ranked highly on google is great but there are other channels that can be excellent resources for generating website traffic. Twitter, Facebook and Linked in are all great sources of traffic if you grow your audience and share interesting content.
We can set up strategies and tools to help you manage and share content on social networks. Talk to us about how we can help.
"Launching a website without considering search engine optimisation is like throwing a party and forgetting to invite any people"
Websites designed from the ground up for search engine optimisation
We consider search engine optimisation from the beginning of your website design project. Our content strategy planning phase includes keyword research. Content can then be tailored to include the key search terms that you want to target.
Knowing which keywords to target is essential. It is easier to ensure keywords are considered as you (or our copywriters) create your written content. That means better SEO performance on website launch and fewer content revisions. We also build in search engine optimisation tools into the website that help you optimise new content and fine tune the existing posts and pages.
WordPress is very search engine friendly. We further optimise the code behind your website, taking into account new requirements such as Google authorship and microdata. This helps Google better understand your website's content.
Unlike so called "SEO experts" that might regularly appear in your email inbox, claiming to be able to get you to number 1 page 1 in Google, real SEO results come from hard work and long term planning.
Let us help with an SEO strategy session or WordPress SEO training
We can take the hard work out of the search engine optimisation strategy process and empower you with a great search engine optimisation plan and some WordPress SEO training.