"On average I have a 70-80% conversion rate - which means that my website has been designed to bring in the kind of clients that I want to serve." - Tamara Androsoff, Integral Solutions

Online visibility

What is SEO?
Why is it important?

It is very easy to build a website and get it up on the internet. More challenging is to get it seen by the people you want to see it. This is called "generating traffic"  to your web site. It is very important to design a website with SEO as the foundation from the very beginning.

Think of launching your website as throwing a party. Launching your website without any consideration to SEO is like throwing a party and forgetting to invite any people.

Search Engine Optimisation (SEO), Search Engine Friendly (SEF) or Search Engine Marketing (SEM) are all phrases that, very basically, describe the process of making your website as “findable” as possible both by the search engines and by people looking for what you have to offer.

Who do you want to find you?

The person you most want to find your web site is the person who is searching for you, your product or service. Good search engine optimisation helps to get them there.

What can you do?

You are the person who best knows your product/service and your target audience. It is very important that you take the time to think about what you do, and who you most want to reach.

Before you even start getting a website created you need to be asking everyone you know this question and write down the answers.

"What would you type into the Google search box to find me?"

We will incorporate these keywords to make your website as search engine friendly as possible. We can also direct you to one of our partners who is an expert in Search Engine Marketing and will help you get really visible online.

Building a solid foundation

A website is much like a home, in order for it to function it has to be structurally sound from the ground up. We bring our diverse web design skills together to design web pages with a solid foundation. Our website designs are built on solid, white hat, SEO principles.

 

Social Media Marketing

Social media has become the fastest growing online marketing tool. It is important that you have a presence on Social Media platforms such as Facebook, Twitter and Youtube.

We can help point you in the right direction and, if you want more, recommend one of our expert partners to help you.

Email marketing can be a big help. Check out our email newsletter page.

Like good cheese -
SEO takes time

Effective SEO, SEF or SEM are things that take time and effort. It is an ongoing process and it will not happen overnight.

There are things that we can advise you to do, like link building, after the site is complete.

However, the initial web site design and construction is the foundation of a successful SEO campaign.