This great article by Julie Niehoff  applies to us all and not just Not for Profit organisations.

For nonprofit organizations, exposure to potential donors, supporters, and volunteers is critical to success and sustainability. Social media marketing is a great way to gain that much needed visibility at virtually no cost. The biggest hurdles for many organizations are figuring out which social networks are right for them, getting started, and then maintaining their presence on a regular basis. She gives some ways to do all three.

Read the full article : Use social media marketing to spread the word about your organization and cause

This is an extract from an interview with Michael Stelzner, social media expert and ReelSEO's Grant Crowther. Michael also shared some exclusive Facebook video tactics and business success stories and gives 10 reasons you should definitely consider Facebook as part of your online marketing mix.

1. Audience – Facebook is the 2nd largest trafficked website, with over 500 million active users.
2. Referrals – Facebook is the 2nd largest referral source for video.
3. Mobile – 150 million active users take Facebook with them everywhere they go.
4. Time – Many people spend a lot more time on Facebook than on Google
5. Versatility – Many video formats are supported for uploading
6. Length – Facebook allows up to 20 minutes, 5 minutes more than YouTube
7. Connectivity – A wide range of sharing features and engagement opportunities. While Facebook doesn't let you share it's content onto other social networks (like YouTube and Twitter), because of its large member base, you will certainly have many more connections from the onset that may lead to better sharing potential.
8. Search Engine Visibility – Facebook videos are visible within Google Search.
9. SMO (Social Media Optimization) – Excellent keyword encoding (aka, "tagging") capabilities.
10. Conversions – Hot triggers around the video for taking an intended action.

Read the full article at ReelSEO