Have you got a Content Marketing Plan for Social Media?

I just found this great interview with the Joe Pulizzi, author of Get Content, Get Customers, an expert in the world of content. He talks about why just creating content isn’t good enough, you have to create the strategy to get that content into your customers hands and then let it spread naturally because of the plan you put in place.

Listen to Joe explain why you must have a content marketing strategy before you have a social media strategy. Joe connects the dots between content and social media.  Be sure to check it out, I found it most enlightening.